As a brand guardian, you are probably always looking for ways to optimize your website and improve your search engine rankings. A technical search engine optimization (SEO) audit is one of the most important steps in any SEO strategy. By understanding and addressing the underlying technical issues on your website, you can improve your site’s ability to rank in search results, drive more traffic to your pages, and increase conversions.
But what are the most important elements of a technical SEO audit? In this article we will explore the key factors that you need to consider when performing a technical SEO audit. Portland SEO will also provide tips for overcoming common challenges faced by strategists, marketers, and managers during a technical SEO audit. Finally, we will share some best practices for implementing changes based on your findings from the audit.
1. Understand Your Website’s Architecture
A technical SEO agency mentioned that one of the most important elements of a technical SEO audit is understanding your website’s architecture. This includes understanding how your website is structured, how your pages are interlinked, and how your content is organized. By understanding these elements, you can identify potential issues that may be negatively impacting your search engine rankings.
2. Evaluate Your Site’s Indexation
Another important element of a technical SEO audit is evaluating your site’s indexation. Indexation refers to the process of search engines crawling and indexing your website’s content. If your website is not properly indexed, it will not appear in search results. As such, it is important to ensure that your website is properly indexed by search engines.
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3. Analyze Your Page Speed
Another important element of a technical SEO audit is analyzing your page speed. Page speed refers to the amount of time it takes for a web page to load. A fast page load time is important for two reasons. First, it improves the user experience on your website. Second, it can impact your search engine rankings. Google has stated that page speed is a ranking factor in its search algorithms.
4. Check for Mobile-Friendliness
With the rise of mobile devices, it is important to ensure that your website is mobile-friendly. Mobile-friendliness refers to a website’s ability to be properly displayed and function on a mobile device. Google has stated that mobile-friendliness is a ranking factor in its search algorithms. As such, it is important to ensure that your website is mobile-friendly.
5. Identify Broken Links
Another important element of a technical SEO audit is identifying broken links. Broken links are links that lead to pages that do not exist. They can occur for a variety of reasons, such as when a page is deleted or when a website changes its URL structure. Broken links can negatively impact your search engine rankings and reduce the usability of your website. As such, it is important to identify and fix broken links on your website.
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6. Evaluate Your Title Tags and Meta Descriptions
Another important element of a technical SEO audit is evaluating your title tags and meta descriptions. Title tags and meta descriptions are HTML elements that provide information about your web pages. They are used by search engines to display your pages in search results. As such, they are important for both usability and SEO.
7. Check Your Site’s Security
Another important element of a technical SEO audit is checking your site’s security. Website security refers to the measures taken to protect a website from malicious attacks. It is important to ensure that your website is secure to protect your visitors’ data and to prevent your website from being hacked.
8. Analyze Your XML Sitemap
Another important element of a technical SEO audit is analyzing your XML sitemap. An XML sitemap is a file that contains a list of all the pages on your website. It is used by search engines to crawl and index your website. As such, it is important to ensure that your XML sitemap is up-to-date and accurate.
9. Evaluate Your Robots.txt File
Another important element of a technical SEO audit is evaluating your robots.txt file. A robots.txt file is a text file that contains instructions for search engine crawlers. It is used to tell crawlers which pages on your website should be crawled and indexed. As such, it is important to ensure that your robots.txt file is accurate and up-to-date.
10. Perform a Technical SEO Audit Regularly
It is important to perform a technical SEO audit on a regular basis. A technical SEO audit is a process of assessing and improving your website’s technical SEO. By conducting a regular technical SEO audit, you can identify and fix issues that are negatively impacting your search engine rankings. As such, it is an important part of an effective SEO strategy.
So there you have it, the most important elements of a technical SEO audit. While this is not an exhaustive list, it should give you a good place to start. If you can make sure your website is technically sound in these key areas, you will be well on your way to improved rankings and organic traffic. Remember that SEO services is all about data-driven decision making, so make sure you have access to as much data as possible when conducting your audits.