Blizzard lost over 60 million dollars in actual, real-world money. That’s right. Now, it may sound like a lot, but you know the old saying: Nothing ventured, nothing gained. So while they may have lost that much, they also made a whole lot more. Take that money and put it towards your website with these killer marketing tips to help close the gap!
These days, mobile games are popular among people of all ages. You can see the rise of mobile gaming through the huge amount of money that is being poured into this market. One of these companies is EA Games, which bought their rival company Blizzard for 6.7 billion dollars in 2008. The main popularity of their gaming teams was World of Warcraft and StarCraft II.
Blizzard is a game developer and publisher that is responsible for some of the most successful games in the industry. And while their games are well known, Blizzard itself has been less visible in the public eye. That’s why we’re going to take a look at how Blizzard lost over 60 million dollars in a single year.
The company started as Silicon & Synapse in 1991 but changed its name to Chaos Studios in 1992 before changing it again to Blizzard Entertainment in 1994. Over the years, the company has developed many popular games including Warcraft, Starcraft, and Diablo series.
As mentioned above, Blizzard was not always as successful as it is today. In fact, during its early days, it had to deal with bankruptcy and was forced to lay off 70% of its employees due to financial issues. However, they were able to bounce back quickly because they had already established themselves as innovators within the video game industry by creating games such as StarCraft II: Wings of Liberty (2010) and Diablo III (2012).
Blizzard has developed many popular titles including World of Warcraft: Battle for Azeroth (2019), Overwatch (2016), Heroes of the Storm (2015), Hearthstone: Heroes of Warcraft (2014), Diablo III
Ahead of BlizzCon 2019, Blizzard announced that World of Warcraft and Overwatch are the two biggest games in its portfolio. However, when you look at the numbers, it’s clear that the company has been struggling to retain players.
Blizzard announced that World of Warcraft lost 4.3 million subscribers since 2018 while Overwatch lost 1.3 million players during the same period. The two titles are still massive hits for the developer but they’re not as strong as they used to be.
The company’s latest release, Diablo Immortal, also failed to attract many gamers and some critics said that it was lacking in content compared to other mobile games in the genre.”